Don't even try to measure your insole, you´ll never get it right. Just look at the measurements on any of your sneakers in CM or CHN. Then take that information and find the corresponding US size in the size guide. For example, the insole length of 25 CM corresponds to US 7 in Vans. You may get a different US size with a different brand due to slightly different measuring.
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The Champion brand was founded in 1919 by the Feinbloom brothers and began to produce jerseys for the Michigan Wolverines team. Later, their clothes began to be used by the US Army during sport activities and the company also produced jerseys for the NBA and NFL teams.