Fila, one of the largest sportswear and footwear brands, was founded in Italy in 1911. Initially, the Fila brothers opened a store selling women’s and men’s underwear to locals before expanding into a textile factory and eventually growing into a global brand. While their innovative shoes have become the brand’s most popular product, be sure to explore the entire collection—Fila sneakers are available in white, black, and red colorways at Footshop.
From the Alps to the Far East
Though Fila was founded in 1911 in Biella, Italy, asking for Fila sneakers back then would have likely gotten you nowhere. Located in the Italian Alps, the Fila brothers first focused on providing warm clothing for locals rather than footwear. Fast forward a few decades, and Fila had transitioned into creating products worn by athletes worldwide, especially tennis players. The brand’s success owes much to the legendary tennis player Björn Borg, who wore Fila during his greatest matches on the court.
A Global Brand and Globally Successful Sneakers
As Fila grew into a global brand, significant changes followed. The company moved its headquarters from Italy to Korea, and this shift played a part in the evolution of Fila sneakers. The brand quickly found a home in the streetwear scene, partly due to the rise of the “bulky shoe” trend. The women’s Fila Disruptor, especially in white, became one of the brand’s biggest successes in recent years.
Despite this shift, Fila has stayed true to its roots in sportswear, while now appealing to a broad range of customers. Whether you’re into sports, fashion, or sneakers, Fila’s versatile collection has something for everyone. Don’t forget to explore other Fila sneaker models beyond the Disruptor silhouette at Footshop—we have plenty of styles to choose from, and with sales, you can grab them at a great price. And yes, you can even find Fila sneakers in pink!
