When French tennis player René Lacoste was travelling with the Davis Cup team to Boston in the 1920s, he noticed a suitcase with a crocodile pattern. "If you win, I'll buy it for you," his coach told the future tennis number one and founder of a fashion empire. Neither of them knew at the time just how influential the young Lacoste would be on fashion and trends in the future.
After the end of his career, in 1933, Lacoste officially founded the eponymous brand, which he imprinted with his long-standing alligator nickname. The fashion world would probably never have been the same place if Lacoste hadn't come up with a new cut of T-shirts back then. A collar, a few buttons at the neck, short sleeves, and the so-called polo was born.
Tennis attire gradually became a trend that took polo shirts off the courts and onto the streets. Nowadays, Lacoste will dress you from top to bottom, at a good price and above all with quality. In our selection you will find T-shirts, trousers, sweatshirts or caps. So put together your crocodile outfit.
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