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On Cloudnova
On Cloudnova: Running biomechanics in a lifestyle silhouette, patented CloudTec® chambers, and next-gen architectural design
The silhouette of On Cloudnova represents a breakthrough in the offerings of Footshop, marking a significant shift for the Swiss brand from Zurich. While On has primarily made a name for itself with performance athletic footwear for marathon runners and triathletes, the Cloudnova model was fundamentally designed as a full-fledged lifestyle hybrid. It merges laboratory biomechanics of racing trainers with progressive architectural aesthetics of urban streetwear. The combination of the cushioning platform CloudTec®, the adaptive torsion plate Speedboard®, and innovative sock-like bootie makes the Cloudnova a technological manifesto for those who demand uncompromising ergonomics for long urban journeys wrapped in a visually clean silhouette.
The story and engineering vision: Swiss lab development enters streetwear
The development of the Cloudnova model represented a conscious step for On's Zurich headquarters away from traditional running paths:
- The birth of a purely lifestyle platform: Until then, customers primarily adapted racing silhouettes (e.g., Cloud). In 2020, the development team decided to create a silhouette specifically optimized for walking kinetics on hard concrete and pavement, without having to compromise on racing standards.
- Architectural deconstruction: Designers abandoned the classic structure of running shoes and opted for geometric, layered lines inspired by modern architecture. Cloudnova features an open heel unit, a prominent padded collar, and asymmetrical seam lines.
- Limited releases and streetwear status: Cloudnova became the first silhouette from On to be distributed through strictly limited drops to selected sneaker boutiques worldwide. It quickly gained respect from the community seeking a premium alternative to established sneaker giants.
Material architecture and technological specifics
The construction of On Cloudnova combines advanced cushioning elements with an ergonomic upper for all-day comfort:
- CloudTec® outsole made from next-gen Zero-Gravity foam: Patented hollow cushioning chambers are arranged to provide smooth shock absorption upon heel strike and ensure stable support under the arch and forefoot.
- Bespoke Speedboard® for urban mobility: The Swiss polymer plate integrated into the midsole has been specially calibrated for the Cloudnova model. Unlike rigid racing versions, it offers greater flexibility for a smooth roll-off of the foot during both slow and fast walking, effectively returning energy with each push-off.
- Integrated inner sock (Inner Bootie Construction): The seamless elastic inner liner snugly and softly wraps around the midfoot and ankle, preventing unwanted tongue bunching and eliminating the risk of blisters or friction.
- Split heel construction with padding: The padded heel collar with a high rear edge protects the Achilles tendon while facilitating quick on-and-off without deforming the heel counter.
- Upper made from technical layered mesh: The highly breathable textile upper made from recycled polyester fibers combines open ventilation zones at the toe with more densely woven structural panels on the sides for lateral stability.
- Closed central channel of the outsole: The redesigned lower structure of the midsole prevents dirt and small stones from getting stuck while walking on urban surfaces.
Who is the On Cloudnova model for?
- Fans of technical minimalism and high-end streetwear: The progressive geometric silhouette pairs perfectly with technical cargo pants, loose cropped trousers, and clean urban athleisure cuts.
- Everyday urban walkers with high mileage: The shoe is designed specifically for all-day wear on hard surfaces, where you'll appreciate the soft landing of the cushioning chambers and the stability of the Speedboard.
- Customers demanding premium materials and easy on-and-off: Thanks to the inner elastic bootie and precise Swiss craftsmanship, the shoe offers instant comfort without the need for lengthy break-in periods.
Discover the silhouette of On Cloudnova in the selection at Footshop and experience the Swiss innovation that has transferred racing kinetic energy into the pure form of modern urban footwear.
Materials
They look a little like sneakers from the future. And maybe they are. He revolutionized running shoes, which Forbesnoticed and called the biggest innovation in this segment. We're talking about the unique patented CloudTec® sole technology , which perfectly cushions the footfall and adapts to your running style.
The brand is the brainchild of former professional athlete Olivier Bernhard, who wanted to create the perfect shoe for maximum performance and unparalleled comfort. He joined forces with Swiss engineers and the result is a completely unique shoe that is loved not only by runners, but also by world-class athletes and lovers of innovative design. In 2019, top tennis player and Olympic champion Roger Federer became co-owner of the brand and helped develop a premium line of sports and lifestyle footwear for On.
On also focuses on sustainability. It makes extensive use of recycled materials, minimizes waste and delivers functional innovations with a planet- and resource-friendly approach. Of course, without any compromise on the legendary Swiss quality and precision.
The On running shoes will support your athletic performance to the maximum. Every step in them will be light, natural and addictive. Whether you're running around town, in the mountains, or just looking for a comfortable sneaker with an unconventional design for everyday wear
