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PLEASURES

PLEASURES Navigate T-Shirt

White

£26.49VAT incl
Not subject to import duty
Originally£34.95−24 %
Last lowest price£24.49+8 %

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PLEASURES Navigate T-Shirt

In the morning, you rush out of your apartment, the weather is nice, and you don’t want to overthink it, so you grab the white PLEASURES Navigate t-shirt. This men's t-shirt with a print looks clean at first glance, yet carries that bold undertone that everyone who follows streetwear will recognize.

It’s made from cotton jersey, which is pleasantly soft and breathable, so you can comfortably wear it all day. The regular fit is loose but not baggy, the crew neck and short sleeves maintain a classic line, and you can easily pull the t-shirt over your head. The white base lets the print stand out, making it easy to pair with wide jeans or cargo pants, and on cooler days, you can throw on an unbuttoned shirt over it. PLEASURES is a Los Angeles brand founded by Alex James, bringing punk, music subculture, and provocative graphics into comfortable streetwear.

Materials

Composition100% Cotton100% CottonThe most popular natural material, extracted from the fruit of the cotton plant. Its main advantage is its extraordinary breathability and ability to absorb moisture, which ensures comfort even when worn all day. The fibre is gentle on the skin, hypoallergenic and, thanks to its high tensile strength, can withstand frequent washing. When wet, its resistance even increases by 20%. It is easy to care for, can withstand high temperatures and is a symbol of quality in modern streetwear, whether in the form of lightweight jersey or durable denim.
MaterialJerseyJerseyJersey is the most common type of smooth knit fabric used to make the vast majority of classic t-shirts. It feels exceptionally soft, lightweight, and comfortable against the skin. Thanks to its structure, it is naturally stretchy, even without elastane, and adapts perfectly to movement. It is highly breathable, effectively wicks moisture, and is easy to care for. Jersey is simply synonymous with everyday comfort, reliability, and a casual style that no essential wardrobe can do without.

Model

Model height184 cm
Wears sizeL

Details

ColourWhite
SeasonSummer / Spring
FitRegularRegularRegular fit is the absolute standard and the most versatile classic in fashion. Whether it's t-shirts, hoodies, jackets, or pants, this fit closely follows the natural lines of the body without being too tight or unnecessarily loose. It offers a straight, balanced silhouette with enough room for comfortable all-day wear. Regular fit works across all styles and body types – it forms a reliable, timeless wardrobe foundation you can count on anytime.
NecklineRound neck
SleeveShort sleeve
FasteningPullover
Lower hemRegular
Cuff Regular
PrintingPrinted
BrandPLEASURES
ReferenceP26SU041 WHITE
PLEASURES

PLEASURES: From Underground Lightning to Iconic Streetwear Voice

Some brands emerge from well-prepared business plans, but PLEASURES was born from pure nostalgia, anger, and love for the culture that shaped the '90s generation.

Origins and Roots (2015)

The brand was founded in June 2015 in Los Angeles by Alex James and Vlad Elkin. Alex grew up in New Jersey surrounded by the rise of punk rock, grunge, hip-hop, and the skate community. The name PLEASURES refers not only to joy but also to the visual and emotional legacy of the band Joy Division. From day one, the intention was clear: to create not just clothing, but a medium that captures mood, emotions, and altered states of being.

Cultural Shock and Controversy

PLEASURES gained attention not through quiet advertising but through a visual explosion. The brand quickly made its mark by using provocative yet controversial cultural references. The most famous example became the t-shirt featuring Kurt Cobain's farewell letter and pieces paying tribute to bands like A$AP Yams and Smashing Pumpkins. While others played it safe, PLEASURES transformed music subculture directly into streetwear.

Evolution and Iconic Collaborations

From a small independent project, it rapidly became a global phenomenon. The key to maintaining authenticity has been thoughtful collaborations. PLEASURES has partnered not only with fashion giants but also with icons of pop culture and music:

  • Footwear and Fashion: Crocs, Reebok, Dr. Martens, Puma, Converse

  • Music and Art: Joy Division, New Order, Korn, Playboy, Marilyn Manson

PLEASURES Today Today, PLEASURES is regarded as a cornerstone of the modern streetwear scene. Even though its pieces are sold in top boutiques worldwide, Alex James maintains an independent approach. The brand does not reflect quick TikTok trends—instead, it continuously draws from the visual archive of the '80s and '90s, allowing for a darker, rawer aesthetic.

Explore the PLEASURES collection at Footshop and choose a piece that has its own story and perspective.

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Producer
Name: Pleasures Now, LLC.
Address: 338 S. Avenue 17, Los Angeles, CA 90031
CarrierPriceDelivery days
DHL Economy From £8.99From Thursday 19.11.2026
DHL Express Worldwide - Zone 2From £21.26From Wednesday 18.11.2026
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