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Under Armour was founded in 1996 by Kevin Plank, a University of Maryland football player, with a simple yet powerful goal: to create a better t-shirt. A t-shirt that works with your body to regulate temperature and boost performance. Using technologies like HeatGear® for hot weather, ColdGear® for cold conditions, and AllSeasonGear® for moderate temperatures, Under Armour provides athletes with gear designed for every season. The brand’s mission is clear: to make all athletes better through passion, design, and an unwavering commitment to innovation.