adidas x Pharrell Williams UltraBOOST DNA

The collaboration between American musician Pharrell Williams and German brand adidas has resulted not only in imaginative renditions of the European footwear giant's famous silhouettes, but also in models designed by Pharrell himself. One thing they all have in common, however, is the desire to stand out from the crowd. Pharrell's design creations are bursting with colour and are not lacking in pizzazz, but at the same time they are also perfect for such normal wear.

This running shoe will change your mind about what it feels like to be comfortable, fast, cushioned. The adidas Ultraboost shoes feature boost™ active foam in the midsole, which is made up of thousands of energy capsules that store and release endless energy with every contact with the ground. As a result, you'll feel incredible running lightness. The shoe's securely seamless upper is made of flexible Primeknit material, as well as the TORSION® SYSTEM to reinforce the midfoot.

The history of the revolutionary Ultra Boost technology

It all started with Boost. A technology that promised a radical change in sneaker wear for amateur and professional athletes alike. adidas even let it be known that the new technology was said to return 20% more energy on rebound than its predecessor EVA rubber.

The adidas Ultraboost shoes first appeared in both men's and women's versions in 2015. Originally as a running sports shoe, the sneaker quickly made its way from ovals and tracks to the streets and onto the feet of everyday users as well. The comfort was simply so groundbreaking that it's a shame not to use them on a daily basis.

A wide range of the most comfortable sneakers

You'll find the men's adidas Ultraboost at Footshop in black, white and dozens of other colourways, and the women's are the same. The adidas x Parley collaboration is definitely worth mentioning - these Ultraboosts are actually composed of bottles lifted from the bottom of the ocean.

In addition, new versions of the adidas UltraBoost come out every year, because you simply can't stop progress.