Jordan React Elevation

In the history of sneakers, there is perhaps no more successful collaboration between a sneaker brand and an athlete than in the case of Michael Jordan and Nike. From the union of these two concepts came a legend in the form of Air Jordan in 1984. These sneakers were initially worn exclusively by the legendary thirty-three, however, within a few months of their introduction, Jordans were also in the hands of the public.

The legend in the form of the Air Jordan 1

The Air Jordan 1, which Michael first put on more than thirty years ago, is now one of the most popular silhouettes among sneakerheads. But the beginnings weren't exactly easy. In 1985, the most famous basketball player in history was banned from wearing Jordan 1 shoes because they didn't meet the prescribed game dress code, according to the NBA . To make matters worse, he would have to pay a $5,000 fine for every game he wore them.

This, of course, wouldn't be the seasoned Nike, which had a proper respect for its workhorse. Rather than risk the recall of this Jordan sneaker, it was decided that the company would rather cash in any such fine to Michael just so he could wear the J's as they were. The pinnacle of healthy audacity was an ad for just the Air Jordan 1 shoe called "banned." It featured, among other things, the legendary line, "The NBA threw them (Air Jordan 1) out of the game. Unfortunately the NBA can't stop YOU from wearing them".

New era, new Jordans

Time moved on, and as the years passed, so did more Jordan shoes. After the legendary 1s came the 2s, then the 3s, and by 2000 the number of new silhouettes had climbed to 15. Today, there are many more, and more models are still being added. However, even though these are far from being some worthless pieces, the glory of their first retro models is hardly matched by the new Jordan shoes aka Jordans .

Nike Jordan shoes have already entered their fourth decade of existence. Unlike a lot of other brands, Jordan sneakers have never strayed from their pre-marked path, that is to produce basketball sneakers for top athletes. But from the street basketball courts and gym floors, Air Jordan shoes have moved in a big way to the city streets as well. Among other things, the popularity among fashion and sneaker fans is also due to their popularity among the world's music stars, who do not hesitate to wear Jordan sneakers to concerts, fashion events and the most prestigious music awards.

What about you? Do you like the logo of the legendary Jumpman? If so, then don't hesitate to explore our wide assortment, where you will find all kinds of Air Jordan shoes in a great variety of colours!