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Perhaps the most popular sneaker in the most successful Nike Air Max product line is also a legacy, an inspiration, a piece of history, and a legend. We're talking about the Nike Air Max 90 sneakers, known as the Nike Air Max III until 2000. Nowadays, they bear the name of the year of their launch, which means that they have recently celebrated 30 years on the shelves. During this time, they have made an indelible mark on the history of street culture. Find out why:
The Nike Air Max 90 silhouette, even according to Nike, has always focused on elegance and beauty. While that may sound strange, listing all those qualities is still rather modest. In fact, comfort and cushioning also play a primary role in this silhouette. This is provided by the historically honed Air Sole air capsule that is the hallmark of the Air Max product line.
Over 30 years of Air Max 90 history in your shoe collection
At Footshop, we have the AM 90 sneakers in many variations. You'll find leather, suede, or the popular classic Essential version in our offer. Plus, the wide selection of materials ensures you can choose a low-top sneaker that matches your favorite outfit. And in any case, you can always choose the men's and women's Nike Air Max 90 sneakers in black or white.
Get the men's or women's Nike Air Max 90 sneakers at Footshop and add a piece of history to your shoe rack.
Air Sole: The legendary cushioning element - a capsule filled with compressed air that changed the world of sneakers.
Rubber: The rubber outsole provides excellent grip and durability on a variety of surfaces. Thanks to its elasticity, it absorbs shock, increasing comfort when walking or running.
Nike is an unquestionable giant in both the world of sports and fashion. Known for its clothing, sneakers, and accessories, Nike offers some of the best value for money in the industry. However, the brand’s primary success can be attributed to its iconic sneakers.
Innovation and Nike Air
Nike gained legendary status with its innovative Air technology. The first Nike shoes featuring the revolutionary air bubble hit the market in 1987, and they’re still etched in the minds of sneaker enthusiasts—these were the Nike Air Max 1. The designer behind the original Nike Air Sole line was Tinker Hatfield, a true icon in sneaker culture, who paved the way for a wide range of Nike Air Max models.
It would take ages to list all the Nike Air Max silhouettes that have been released over the years, but some of the most iconic include the Nike Air Max 1, 90, 95, 97, and 98. Newer models like the Nike Air Max Plus, 270, and 720 continue the legacy of innovation.
Nike History
The company we know today as Nike was originally founded as Blue Ribbon Sports in 1964. Nike sneakers didn’t debut under their current name until 1971, when the now-legendary Swoosh logo was introduced. Designed by University of Portland student Carolyn Davidson, the logo came with a modest payment of $2 an hour for her labor (equivalent to about seven times that in today’s money).
More Than Just Air Max
While Nike is synonymous with the Air Max line, the brand also offers a range of other footwear options. Nike Skateboarding (SB) has been a favorite among skateboarders, and basketball players have long relied on Nike footwear. Notably, the Nike Blazer has remained a popular choice for basketball enthusiasts. In 1984, Nike launched the Air Jordan brand, initially designed for basketball legend Michael Jordan. Though the shoes were initially exclusive to him, they quickly became available to the public and became one of the most coveted sneaker lines in history.
In addition to the extensive range of Air Max sneakers, Nike also offers slippers, available at Footshop. You can find all the iconic models mentioned here, in a variety of colors including white, black, red, blue, and more.
Carrier | Price | Delivery days |
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DHL Economy | from 6 £ | From Tuesday 6.5.2025 |
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