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At the beginning of the new millennium, Nike came up with the Alpha Project, an ambition to combine top performance models with innovative design. The experiment that was released at the time, the Nike Air Kukini, which became a cult shortly afterward, fell into exactly this category. By the way, the association with the Alpha Project series is symbolized by the five dots on the ankle.
So, in 1999, the sneaker of the future was born, behind which was Sean McDowell from a design perspective, who is responsible for another popular model with Swoosh, the Nike Air Max Plus. One of the sneakers' main strengths is the 'easy on, easy off' philosophy, which symbolizes the ease of getting them on and off without lacing up the laces. Hand on heart, we often do with shoes that aren't originally made for that purpose. But the comfort doesn't end when you put them on. The visible Air Sole air capsule and an upper designed to hug your foot will make you feel the comfort with every step.
This extravagant sneaker, coming in even wilder colorways, may not be for everyone. But at the same time, anyone who finds themselves wearing them gets a duo of inseparable partners that will take them to every goal they set out to achieve in style and comfort.
Textile: The textile upper of the sneakers is lightweight, breathable and comfortable, ideal for everyday wear and sports. It ensures air circulation, keeps feet fresh and adapts to their shape. Often complemented with synthetic or rubber details for durability and support.
Syntetika: The synthetic upper is made of synthetic materials that are lightweight, durable and easy to clean. It provides good protection against moisture and at the same time allows for a comfortable wearing experience.
Air Sole: The legendary cushioning element - a capsule filled with compressed air that changed the world of sneakers.
Rubber: The rubber outsole provides excellent grip and durability on a variety of surfaces. Thanks to its elasticity, it absorbs shock, increasing comfort when walking or running.
Nike is an unquestionable giant in both the world of sports and fashion. Known for its clothing, sneakers, and accessories, Nike offers some of the best value for money in the industry. However, the brand’s primary success can be attributed to its iconic sneakers.
Innovation and Nike Air
Nike gained legendary status with its innovative Air technology. The first Nike shoes featuring the revolutionary air bubble hit the market in 1987, and they’re still etched in the minds of sneaker enthusiasts—these were the Nike Air Max 1. The designer behind the original Nike Air Sole line was Tinker Hatfield, a true icon in sneaker culture, who paved the way for a wide range of Nike Air Max models.
It would take ages to list all the Nike Air Max silhouettes that have been released over the years, but some of the most iconic include the Nike Air Max 1, 90, 95, 97, and 98. Newer models like the Nike Air Max Plus, 270, and 720 continue the legacy of innovation.
Nike History
The company we know today as Nike was originally founded as Blue Ribbon Sports in 1964. Nike sneakers didn’t debut under their current name until 1971, when the now-legendary Swoosh logo was introduced. Designed by University of Portland student Carolyn Davidson, the logo came with a modest payment of $2 an hour for her labor (equivalent to about seven times that in today’s money).
More Than Just Air Max
While Nike is synonymous with the Air Max line, the brand also offers a range of other footwear options. Nike Skateboarding (SB) has been a favorite among skateboarders, and basketball players have long relied on Nike footwear. Notably, the Nike Blazer has remained a popular choice for basketball enthusiasts. In 1984, Nike launched the Air Jordan brand, initially designed for basketball legend Michael Jordan. Though the shoes were initially exclusive to him, they quickly became available to the public and became one of the most coveted sneaker lines in history.
In addition to the extensive range of Air Max sneakers, Nike also offers slippers, available at Footshop. You can find all the iconic models mentioned here, in a variety of colors including white, black, red, blue, and more.
Carrier | Price | Delivery days |
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DHL Economy | from 6 £ | From Monday 23.6.2025 |
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