This product is no longer available.
We're sorry that this product is sold out, but there are 5681 other sneaker models in stock.
Once upon a time, in the 1960s, to be precise, running was not considered a sport or a hobby. People didn't run. The running sneakers on the market could be counted on the fingers of one hand, and anyone who ran at all was considered crazy or a college student. And this is exactly where the story of the Nike Waffle sneaker begins. Nike was in its infancy at the time and only distributed running sneakers when its owners, Bill Bowerman and Phil Knight, ran the track team at the University of Oregon. In the early 1970s, the Hayward Field running team was transitioning from a cinder track to an artificial surface, and Bowerman was looking for a running shoe that would be suitable for multiple surfaces. One day, Bowerman was having waffles for breakfast with his wife, and there it was. He saw the waffle and thought: "If I flip the sides of the waffle so that the waffle part comes in contact with the track, this could work." He got right up from the table, went to his lab, and started working.
The sneakers with specially modified soles first came out in 1973, were suitable for both flat and uneven running surfaces, and helped push the idea that the sole could also absorb shock to the joints. Prior to that, all athletic soles were flat, so the Waffle-inspired outsole was the first major innovation in the industry. The first model was made in Japan, had nylon upper, and gained popularity at a cosmic speed. Later came a canvas, slightly redesigned version called the Waffle Racer. Over time, the sneaker was improved upon, and the original waffle sole was used on other Nike products such as the Astro Grabber, Nike Elite, and the Tailwind silhouettes, which even became the chosen sneakers of American football players.
Nike also made 12 pairs of these Nike Waffle sneakers for Olympic runners, and one of these pairs, completely unworn, is the most expensive pair of sneakers in the world. If you want to know how much it went for and what it looked like, read our blog article Sneakers for Millions - Top 20 Most Expensive Shoes in the World. You have to admit that not many sneakers have so much history behind them, they are both comfortable and stylish, and honestly, those are already compelling reasons to get a pair for your shoe collection, don't you think?
Suede: leather cut from the back, while the fibers remain on the surface, suede is less prone to damage than nubuck.
Textile: The textile upper of the sneakers is lightweight, breathable and comfortable, ideal for everyday wear and sports. It ensures air circulation, keeps feet fresh and adapts to their shape. Often complemented with synthetic or rubber details for durability and support.
Polyurethane foam: is one of the best thermal insulators, is lightweight, tough and windproof.
Rubber: The rubber outsole provides excellent grip and durability on a variety of surfaces. Thanks to its elasticity, it absorbs shock, increasing comfort when walking or running.
Nice style
Nike is an unquestionable giant in both the world of sports and fashion. Known for its clothing, sneakers, and accessories, Nike offers some of the best value for money in the industry. However, the brand’s primary success can be attributed to its iconic sneakers.
Innovation and Nike Air
Nike gained legendary status with its innovative Air technology. The first Nike shoes featuring the revolutionary air bubble hit the market in 1987, and they’re still etched in the minds of sneaker enthusiasts—these were the Nike Air Max 1. The designer behind the original Nike Air Sole line was Tinker Hatfield, a true icon in sneaker culture, who paved the way for a wide range of Nike Air Max models.
It would take ages to list all the Nike Air Max silhouettes that have been released over the years, but some of the most iconic include the Nike Air Max 1, 90, 95, 97, and 98. Newer models like the Nike Air Max Plus, 270, and 720 continue the legacy of innovation.
Nike History
The company we know today as Nike was originally founded as Blue Ribbon Sports in 1964. Nike sneakers didn’t debut under their current name until 1971, when the now-legendary Swoosh logo was introduced. Designed by University of Portland student Carolyn Davidson, the logo came with a modest payment of $2 an hour for her labor (equivalent to about seven times that in today’s money).
More Than Just Air Max
While Nike is synonymous with the Air Max line, the brand also offers a range of other footwear options. Nike Skateboarding (SB) has been a favorite among skateboarders, and basketball players have long relied on Nike footwear. Notably, the Nike Blazer has remained a popular choice for basketball enthusiasts. In 1984, Nike launched the Air Jordan brand, initially designed for basketball legend Michael Jordan. Though the shoes were initially exclusive to him, they quickly became available to the public and became one of the most coveted sneaker lines in history.
In addition to the extensive range of Air Max sneakers, Nike also offers slippers, available at Footshop. You can find all the iconic models mentioned here, in a variety of colors including white, black, red, blue, and more.
Carrier | Price | Delivery days |
---|---|---|
DHL Economy | from 6 £ | From Tuesday 6.5.2025 |
If you receive the wrong size, we’re happy to help you get the right one. Please visit our return page for assistance. More info
First, please read our return policy, where you’ll find all the rights and responsibilities of both the buyer and the vendor. More info