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PLEASURES Dragon Layered Hoodie
Put on the Dragon Layered Hoodie by PLEASURES and give your outfit an underground vibe without loud gestures. The black color, dragon motif, and layered look referenced in the name make it a piece with character. It's perfect for days when you want to look casual, but definitely not ordinary.
The hoodie is made from a blend of cotton and polyester fleece that feels soft and comfortable against the skin. The loose fit gives you plenty of room to move and layer. You can easily pull it over your head, and the adjustable drawstring hood lets you customize it as needed. Elastic cuffs on the long sleeves and a stretchy hem keep the hoodie in place, so it won't ride up. The graphic features a combination of prints and embroidery, making the design stand out even up close. Pair it with wide jeans or cargo pants and chunky sneakers, and you're ready to hit the city or catch a concert in the evening. PLEASURES is a streetwear brand from Los Angeles that draws from punk, music, and subcultures, and this bold, uncompromising approach is evident in every piece.

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PLEASURES: From Underground Lightning to Iconic Streetwear Voice
Some brands emerge from well-prepared business plans, but PLEASURES was born from pure nostalgia, anger, and love for the culture that shaped the '90s generation.
Origins and Roots (2015)
The brand was founded in June 2015 in Los Angeles by Alex James and Vlad Elkin. Alex grew up in New Jersey surrounded by the rise of punk rock, grunge, hip-hop, and the skate community. The name PLEASURES refers not only to joy but also to the visual and emotional legacy of the band Joy Division. From day one, the intention was clear: to create not just clothing, but a medium that captures mood, emotions, and altered states of being.
Cultural Shock and Controversy
PLEASURES gained attention not through quiet advertising but through a visual explosion. The brand quickly made its mark by using provocative yet controversial cultural references. The most famous example became the t-shirt featuring Kurt Cobain's farewell letter and pieces paying tribute to bands like A$AP Yams and Smashing Pumpkins. While others played it safe, PLEASURES transformed music subculture directly into streetwear.
Evolution and Iconic Collaborations
From a small independent project, it rapidly became a global phenomenon. The key to maintaining authenticity has been thoughtful collaborations. PLEASURES has partnered not only with fashion giants but also with icons of pop culture and music:
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Footwear and Fashion: Crocs, Reebok, Dr. Martens, Puma, Converse
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Music and Art: Joy Division, New Order, Korn, Playboy, Marilyn Manson
PLEASURES Today Today, PLEASURES is regarded as a cornerstone of the modern streetwear scene. Even though its pieces are sold in top boutiques worldwide, Alex James maintains an independent approach. The brand does not reflect quick TikTok trends—instead, it continuously draws from the visual archive of the '80s and '90s, allowing for a darker, rawer aesthetic.
Explore the PLEASURES collection at Footshop and choose a piece that has its own story and perspective.
| Carrier | Price | Delivery days |
|---|---|---|
| DHL Economy | From £8.99 | From Friday 13.11.2026 |
| DHL Express Worldwide - Zone 2 | From £21.26 | From Thursday 12.11.2026 |
What if my shoes won't fit?
If you receive the wrong size, you can return it easily. Please visit our Return page for assistance. UK-based customers: In order to continue to provide high-quality and easy returns, and to partially cover the costs associated with returns, we will deduct a small fee of 2 GBP from the refund. More info
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